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PONY Expodetergo 2022

Rho Fierra, Milano, Italy

Project Background

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PONY at Expo Detergo 2022

I collaborated with interior designers from Indonesia (Alain) and China (Bruce) to develop the exhibition space design for PONY at Detergo Expo Milan 2022. As the on-site Project Manager, my role was to represent the designers and translate their vision into a functional and visually appealing exhibition space for PONY. In Milan, I worked closely with Mohammad, who served as the contractor, to ensure the successful execution of the project.

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​​​Value of PONY's Participation in Detergo Expo Milan (2022)

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  1. Networking Opportunities:

    • Detergo Expo attracts industry leaders, suppliers, distributors, and buyers from around the world. For PONY, this is a chance to build relationships, explore partnerships, and expand its market reach.

  2. Showcasing Innovations:

    • The expo provides a platform for PONY to showcase its latest products, technologies, or sustainable solutions. This helps position the company as an innovator in the cleaning and detergent industry.

  3. Brand Visibility:

    • Participating in a high-profile event like Detergo Expo enhances PONY's brand recognition globally. It allows the company to stand out among competitors and attract potential customers.

  4. Market Insights:

    • The event offers insights into industry trends, consumer preferences, and competitor strategies. PONY can use this information to refine its product offerings and business strategies.

  5. Sustainability Focus:

    • Detergo Expo often highlights sustainable and eco-friendly solutions. If PONY is focusing on green products, this event is an excellent opportunity to align with industry trends and appeal to environmentally conscious consumers.

  6. Sales and Business Growth:

    • The expo can directly lead to new business deals, contracts, or collaborations, driving revenue growth for PONY.

  7. Media and Publicity:

    • Participation in such events often garners media attention, which can further amplify PONY's brand presence and reputation.

Role

Team

Platform

Project Timeline

  • Project Manager

  • Interior Designers

  • Architect

  • Contractors

  • Technician 

  • Rho Fiera Milano

  • 1 weeks until opening

  • October 2022

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The Project

Milan, Rho Fiera

Milan Rho, Fiera is a significant event for the cleaning and detergent industry. Detergo International is one of the most important trade fairs globally for the sector, showcasing innovations in detergents, cleaning products, and related technologies. Here's an analysis of the value of such events for a company like PONY ​

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PONY Making customers’ activities around the world easy and productive, in laundries as well as in sectors that appreciate our offer, wherever textile finishing needs to be of high quality.

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Technical Meeting

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Preparation for Exhibition

1. Executive Summary

  • Brief overview of PONY's participation in Detergo Expo.

  • Key objectives (e.g., brand visibility, lead generation, product launches).

  • Summary of outcomes and achievements.

2. Event Overview

  • Event Details:

    • Name: Detergo Expo Milan 2022.

    • Dates and location.

    • Scale of the event (number of exhibitors, attendees, etc.).

  • PONY's Presence:

    • Booth size, location, and design.

    • Team members involved (e.g., sales, marketing, technical staff).

    • Products or solutions showcased.

3. Objectives and Goals

  • List the specific goals PONY aimed to achieve at the expo:

    • Generate leads.

    • Launch new products.

    • Build brand awareness.

    • Network with industry stakeholders.

    • Gather market intelligence.

4. Activities and Execution

  • Pre-Event Preparation:

    • Booth design and setup.

    • Marketing and promotional materials (e.g., brochures, samples, digital content).

    • Training for on-site staff.

  • On-Site Activities:

    • Booth traffic and visitor engagement.

    • Product demonstrations or presentations.

    • Meetings with clients, partners, or suppliers.

    • Competitor analysis (what other companies were showcasing).

  • Post-Event Follow-Up:

    • Lead collection and categorization.

    • Follow-up emails or calls initiated.

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On-site development

Opening Day

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5. Results and Outcomes

  • Quantitative Metrics:

    • Number of visitors to the booth.

    • Leads generated (hot, warm, cold).

    • Sales inquiries or deals closed.

    • Social media engagement (if applicable).

  • Qualitative Feedback:

    • Visitor feedback on products or booth experience.

    • Insights from meetings with industry stakeholders.

  • Achievements:

    • Were the objectives met? (e.g., exceeded lead generation targets, successful product launch).

6. Challenges and Lessons Learned

  • Challenges Faced:

    • Logistical issues (e.g., booth setup, shipping delays).

    • Competition or market saturation.

    • Visitor turnout or engagement issues.

  • Lessons Learned:

    • What worked well and what didn’t?

    • Improvements for future events.

7. Competitor Analysis

  • Overview of key competitors at the expo.

  • Comparison of their booths, products, and strategies.

  • Insights into industry trends observed at the event.

8. Recommendations for Future Participation

  • Suggestions for improving PONY's presence at future expos:

    • Booth design and location.

    • Product showcasing strategy.

    • Marketing and promotional tactics.

    • Staff training and engagement techniques.

  • Ideas for post-event follow-up processes.

9. Conclusion

  • Summary of PONY's overall success at Detergo Expo.

  • Key takeaways and next steps.

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